A New Scam Targeting San Diego Homeowners — What to Watch For

We don’t usually send warnings like this — but this one is worth paying attention to.

A recent news release from the San Diego Association of Realtors highlights a growing scam affecting homeowners, buyers, and real estate professionals across the region.

The scam involves individuals impersonating SDG&E and attempting to collect fraudulent payments — often during time-sensitive situations like open houses or active listings.

How the Scam Works

According to the report, scammers are contacting homeowners and agents by text or phone, claiming that power to a property is scheduled to be shut off due to an issue or unpaid balance.

In some cases, the message includes:

• the actual property address
• a sense of urgency
• instructions to make immediate payment

As outlined in the San Diego Association of Realtors release:

“Fraudsters often impersonate utility representatives by phone, text, or email, using urgency to pressure victims into making quick decisions.”
— San Diego Association of Realtors, Utility Impersonation Scams Resurface, Targeting Real Estate Industry and Customers Across the Region (March 17, 2026)

In at least one reported incident, a homeowner made a payment under pressure — only to later learn the communication was fraudulent.

Why This Is Happening Now

Scammers are becoming more sophisticated — and more targeted.

Real estate transactions, open houses, and active listings create moments where:

• timing feels urgent
• multiple parties are involved
• property information is more visible

That combination can make fraudulent messages appear legitimate.

What to Watch For

There are a few consistent warning signs:

• Requests for immediate payment
• Messages that create urgency or pressure
• Instructions to pay using non-traditional methods (Zelle, Bitcoin, etc.)
• Phone numbers or links that don’t match official sources

When something feels rushed, it’s worth slowing down.

What to Do Instead

If you receive a message like this:

• Do not send payment immediately
• Avoid clicking links or calling the number provided
• Contact SDG&E directly using their official website or the number on your bill
• Verify before taking action

Final Thoughts

Real estate is built on trust — and unfortunately, that’s exactly what scammers try to take advantage of.

At Define Real Estate, we believe part of our role is not just guiding clients through transactions, but helping them stay informed and protected along the way.

If something ever feels off, it’s always worth taking a moment to double-check.

Source:
San Diego Association of Realtors. Utility Impersonation Scams Resurface, Targeting Real Estate Industry and Customers Across the Region. March 17, 2026.