Daniel Fefferman | October 9, 2025
Home Selling
When October rolls around, a lot of San Diego homeowners start to ask the same question: Did I miss my window to sell this year?
It’s a fair question — the market slows down a bit, the days get shorter, and life gets busier. But here’s the truth: late fall can still be a great time to sell your home — and sometimes, even better than spring.
By this time of year, inventory tends to drop. Fewer homes hit the market, which means less competition for sellers who are ready to list. Buyers still out shopping in November and December aren’t window-shoppers — they’re motivated. They’re relocating, starting a new job in January, or looking to secure a home before interest rates shift again.
That creates a quieter market — but one with serious, ready buyers.
San Diego’s mild weather is a gift for late-year sellers. Warm light, crisp skies, and cozy seasonal décor can make homes feel extra inviting in photos and showings. A glowing fireplace, twinkle lights on the patio, or candles in the courtyard can add warmth that buyers connect with instantly.
Small touches like that don’t just look nice — they help buyers imagine themselves spending their holidays right there.
While open houses may be fewer, the ones that happen in November and December draw the right people. We often see faster negotiations this time of year because buyers are focused and timelines are tighter.
If you’re prepared, priced correctly, and presented beautifully, your home won’t get lost in the holiday shuffle — it’ll stand out.
If you’re thinking about selling before the year ends, now’s the time to plan your strategy:
Schedule photos while natural light is best.
Make small updates that photograph well — think landscaping or fresh paint.
Price based on today’s market data, not last summer’s.
At Define Real Estate, we help sellers navigate these details so timing works in their favor, even when the calendar says “holiday season.”
It’s not too late to sell — not by a long shot. The end of the year can be one of the most rewarding times to list, especially in San Diego’s steady market. With fewer listings, serious buyers, and that unmistakable holiday charm, this season might just be the right moment to make your move.
If you’ve been thinking about selling before the new year, let’s talk strategy — we’ll help you make it happen with clarity, confidence, and a little seasonal magic.
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